Analisis Transmisi Harga Dan Kinerja Pasar Ternak Babi Potong Di Kecamatan Kupang Tengah Kabupaten Kupang

Analysis Of Price Transmission And Market Performance Of Pig Livestock In Kupang Tengah District, Kupang Regency

Abstract

The problem of marketing a commodity, product or service becomes a determinant in maintaining the sustainability of a business. Therefore, a research was on the marketing of pig A study was carried out in center Kupang district, Kupang regency. The aims of the research were to: 1)  determine the price transmission and 2) performance of the pig market. The research method used was survey method. The data analysis used were:  Price Transmission Elasticity, farmer's share  and marketing margin. The research results showed that : 1) the price transmission on the two marketing channels is perfect. 2) the market performance in  channel I and II as follows: Farmer share were 84% and 86%, marketing margin were 15% and 14%, institutional cost share were 38% and 35%, and institutional profit share were  61% and 65%. So as  concluded that the marketing of beef cattle in Kupang Tengah District Kupang Regency competed perfectly within a short marketing channel.

Keywords : price transmission, farmer's share, marketing margin

ABSTRAK

            Permasalahan pemasaran suatu komoditas, produk atau jasa menjadi penentu dalam menjaga keberlangusngan suatu usaha. Oleh karna itu, penelitian ini bertujuan untuk mengetahui:1)  transmisi harga dan 2) kinerja pasar babi potong. Lokasi adalah di  Kecamatan Kupang Tengah  Kabupaten Kupang. Metode penelitian yang digunakan adalah metode survei. analisis data yang digunakan adalah analisis : Elastisitas Transmisi Harga, farmer’s share dan marjin pemasaran. Hasil penelitian menunjukkan bahwa transmisi harga pada dua saluran pemasaran berlangsung sempurna. Kinerja pasar saluran I dan II ditunjukkan oleh: Farmer share sebesar 84% dan 86%; margin 16% dan 14%, share biaya lembaga 38% dan 35%, dan share keuntungan lembaga 61% dan 65%. Pemasaran ternak babi potong di Kecamatan Kupang Tengah bersaing sempurna dengan bentuk saluran pemasaran yang pendek.

Kata kunci :transmisi harga, farmer’s share, marjin pemasaran